Many people feel that a website is an essential tool for marketing their creative activity, whether it is to advertise performances or to sell paintings, but where do you start?
The Arts Council has produced a guide in response to the questions that people have asked:
· how can I be sure that my designer knows what they are doing?
· who in the organisation should take responsibility for managing the site?
· a member of the board has offered to design ours for free, what do I say?
· and the most frequently asked question of all – how much did you pay for yours?
This is a practical hands-on guide for arts organisations, aimed at the board and chief executive as well as staff of all kinds. As well as providing advice on all aspects of developing and managing a site, it helps you to decide what you need from your website. It even answers the question, do you really need a website at all?
It can be downloaded for FREE from here http://www.artscouncil.org.uk/publications/publication_detail.php?rid=0&sid=&browse=recent&id=407 or alternatively, it can be purchased for £10.00.
Thursday, 6 November 2008
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